Friday, April 24, 2009

Lifetime Gold status with American Airlines

What elite status means

One of the things I love about being a consultant is traveling.  For a lot of people, it gets old quickly.  Plenty of people get sick of it within a year.  For me, having done this now for four years, I'm still in love with living out of a suitcase.

Here's one of the reasons:  a few years ago, I decided that I would get lifetime elite status with American Airlines.  What does it mean to be elite?  Well, as of this writing, it generally means:
  • you get a shorter check-in line
  • you get a shorter security line
  • you're one of the first people to board
  • you can sit in the emergency exit row
  • if coach is oversold you might get bumped to first class
  • you get vouchers for first class
  • if you standby for a different flight you get priority over people who aren't elites
  • when you call American, your call jumps to the front of the line and someone answers almost immediately
  • and a few other perks.
The Admirals Club at LAX.
[Teditor's Note:  As of 2016, this space
has been renovated and no longer
looks like this.]
There are multiple levels of status:  if you fly 25,000 miles in a year you get Gold, if you fly 50,000 miles in a year you get Platinum, and if you fly 100,000 miles in a year you get Executive Platinum (and in the interest of accuracy, some of the perks I mentioned above are even better for Executive Platinum members...they fly first class almost every single time).  If you're Gold, you get a 25% mileage bonus on every flight you take.  If you're Platinum or Executive Platinum, you get a 100% mileage bonus on every flight you take, and if you're flying internationally, you get to sit in those lovely airport lounges you always see.

I should add, by the way, that when it comes to airlines, American's elite privileges pale in comparison to other airlines'.  And if you compare American to other airlines, both domestically and internationally, American falls closer to the utilitarian end of the scale than the luxury end of the scale.  (You want luxury?  Fly Singapore or Emirates Airways.)  But in the United States, of all the airlines that offer lifetime status (not all of them do), American's is the easiest airline on which to attain lifetime status.  I'm not sure if I could ever attain lifetime status on those other airlines, so I chose the safe bet rather than shooting the moon.

A million-air

If you're an elite flyer and you don't reach the mileage threshold you attained last year, you lose your privileges the following year.  As a consultant, I've managed to keep Platinum status for the last four years.  However, as a result of crossing the million mile threshold a few weeks ago, I will now never be anything less than a Gold elite.  I can still be a Platinum or Executive Platinum if I fly 50,000 or 100,000 miles in a year.

Believe me, this did not come easily for me:  A million miles is nothing to sneeze at.  Before I started as a consultant, I might've had, oh, let's say 25,000 lifetime miles in my account, if that.  After four years of flying 50,000 miles a year (and the 50,000 bonus miles I've gotten from doing that), that's 400,000 miles.  So in addition to those miles, I had to do make an additional 575,000 miles.  I did that through cashing in hotel points, eating in restaurants where I get miles, buying stuff online and getting miles for them, and chasing after bonus mile opportunities.  Let's also not forget that those 50,000 miles of flying per year weren't all job related.  Working traveling for business, you can't always fly the airline of your choice.  So in some years when I failed to reach my 50,000 mile goal, I had to do some extra travel on my own dime to "top off" my account, an activity that is not only costly both in terms of time and money, but also harmful to the environment.  (Yes, flying for business is also harmful to the environment, but the way I justify it is that if it's not me on that plane, my company would have hired someone else to do my job.  So it might as well be me.)

In addition to all that, there was a constant cloud of doubt hanging over me.  See, lifetime status on American Airlines is an undocumented benefit, subject to change at any time without notice.  What if I reached 999,999 lifetime miles and they shut down the program?

With the weight of all this stuff hanging over my head, needless to say, when I received that e-mail from American congratulating me on my achievement, I was ecstatic.  ("Whether you eagerly awaited this achievement or didn't realize it occurred, I want you to know that we think it's an accomplishment to celebrate."  Yeah, I realized it occurred, alright.)  Yesterday in the mail, I got the brochure you see here in the pictures, complete with a new frequent flier card and two complimentary luggage tags, all bearing a "1 MILLION" inscription.  They were also kind enough to deposit eight 500-mile upgrades to my account.  That means that if I fly from New York to Los Angeles (2,475 miles) I could fly in the next class of service for five of my eight upgrades.

In the old days, they used to give you a better gift:  four systemwide upgrades (SWUs) that you could use to upgrade yourself from New York all the way to Asia.  But unfortunately, in this age of relatively high affluence and affordable travel, so many people have crossed the million-mile threshold that American diluted the benefit.

Concerns and the future

While I certainly would've appreciated a better gift, I also knew that those tokens are temporary; the real gift is knowing for the rest of my life, American Airlines would suck up to me slightly more.  Even though I am now a lifetime Gold member, there are still things to worry about.  First and foremost, "lifetime" refers to the life of the AAdvantage frequent flier program, not my lifetime.  Meaning that if another airline were to swallow up American and push their own frequent flier program upon me, I would immediately lose that benefit.  Currently, American Airlines is the biggest airline in the world, so that's unlikely.  But the industry is volatile, and times can change.  ...which brings me to another concern:  should American go bankrupt, clearly I would lose out, there, too.

There's also the concern that so many people cross the Gold threshold that the airline decides to dilute Gold elite benefits.  Perhaps in the future, traveling 25,000 miles in a year is no longer a big deal.  So American yanks away upgrade privileges from the Gold elite level.  I'm counting on too many people being angry for them to do something drastic like that, though the airline has been chipping away at benefits for years.

In the meantime, though, I am headed for two million.  Over that hill lies lifetime Platinum status, and the furthest lifetime distance you can go.  (After that, they send you four SWUs every million miles, but you never hit Executive Platinum.)  Will I make it?  I think it will.  But the program had better still be around when I get there!

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